2024 Beauty and Wellness Benchmark Report

After four years of steadily rising growth, the beauty and wellness industry experienced a modest slowdown in 2023.

Overall growth for the year reached just 5% following a period in which most businesses saw gains of 20% or more. In any industry, a change like this always inspires the question “What’s next?”

The answer is in the data. For the third consecutive year, Zenoti has analyzed performance data from salons, spas, and medical spas across North America to identify trends and compile the industry’s only definitive, up-to-date benchmark data.

Click the image below to view the report.